Content Marketing Specialist
Description Position at DataOne Software DataOne Software (dataonesoftware.
com), a division of Dominion Enterprises, seeks to hire a motivated and knowledgeable Content Marketing Specialist to drive DataOne's integrated marketing strategy.
This role partners with leadership across all company departments to deliver shareable, well-sourced longform blogs, whitepapers, case studies, and other multimedia content.
The successful candidate will be invested in learning more about DataOne's unique positioning serving markets across the automotive industry, including dealerships and digital auto sales portals, dealer management software platforms, auto insurers, and vehicle parts and service providers.
Initial goals for this position are to cultivate a cross-functional communication pipeline and demonstrate an understanding of key customer needs across verticals.
Beyond exceptional writing ability, strong candidates have a thorough understanding of Web analytics tools, to assist in continuously refreshing DataOne's digital presence to align with SEO and CRO trends and best practices.
At DataOne Software, we hire creative professionals who know how to drive value, and we work tirelessly to enable and support their success.
We are committed to providing outstanding products and support to our customers and fostering a fulfilling and positive work environment for our employees.
We are currently in a hybrid situation and this position requires 2 days per week in our Beverly, MA office.
Responsibilities Include:
Work with the Digital Marketing Manager to develop content across multiple marketing channels, including:
Inbound Web content Email campaigns Social media Articles with third-party media partners Google advertising Act as a content steward, ensuring that marketing messages displayed on all digital channels accurately reflect user needs, and align to key campaigns and product functionality.
Actively participate in quarterly content planning and ideation.
Contribute to reporting for internal stakeholders, highlighting performance metrics and an analysis of areas to improve.
Identify new opportunities for marketing channel expansion.
Support our Sales team with enablement materials, including one-sheets, slides, and email programs.
Qualifications:
4-7 years' experience working as a content marketing leader within a B2B team, preferably with technology or Cloud software organizations.
An understanding of modern SEO and CRO practices, and experience using platforms such as Google Analytics, Moz, AHRefs, or SEMRush.
Experience with Hubspot and Salesforce from previous roles is a plus.
Bachelor's Degree (BA/BS) in Business, Marketing, Communications, or a related field preferred.
Experience coding with HTML, Javascript, and Adobe Animate to assist with creating HTML5/animated banner ads for display networks is a plus, but not required.
A creative and strategic thinker with strong research skills.
Please include a portfolio of writing samples with your application.
About DE:
Dominion Enterprises is a privately held digital marketing, data services, and software services conglomerate offering client solutions through specific business units in several verticals including automotive, hospitality, franchise, real estate, advertising, and powersports.
Our customers rely on our B2B products and services through Data One Software, DMS Vue, Activator, Dealer Specialties, Cross Sell, Alliant, DX1, Travel Media Group and Franchise Ventures business units.
Headquartered in Norfolk, Virginia, approximately 1,000 employees work nationwide.
We are proud of the collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package which includes a generous 401(k) plan.
DE is an equal opportunity employer and supports a diverse workforce.
DE is a drug-testing employer.
Recommended Skills Adobe Ahrefs Site Explorer Automotive Industry Communication Computing Platforms Content Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
com), a division of Dominion Enterprises, seeks to hire a motivated and knowledgeable Content Marketing Specialist to drive DataOne's integrated marketing strategy.
This role partners with leadership across all company departments to deliver shareable, well-sourced longform blogs, whitepapers, case studies, and other multimedia content.
The successful candidate will be invested in learning more about DataOne's unique positioning serving markets across the automotive industry, including dealerships and digital auto sales portals, dealer management software platforms, auto insurers, and vehicle parts and service providers.
Initial goals for this position are to cultivate a cross-functional communication pipeline and demonstrate an understanding of key customer needs across verticals.
Beyond exceptional writing ability, strong candidates have a thorough understanding of Web analytics tools, to assist in continuously refreshing DataOne's digital presence to align with SEO and CRO trends and best practices.
At DataOne Software, we hire creative professionals who know how to drive value, and we work tirelessly to enable and support their success.
We are committed to providing outstanding products and support to our customers and fostering a fulfilling and positive work environment for our employees.
We are currently in a hybrid situation and this position requires 2 days per week in our Beverly, MA office.
Responsibilities Include:
Work with the Digital Marketing Manager to develop content across multiple marketing channels, including:
Inbound Web content Email campaigns Social media Articles with third-party media partners Google advertising Act as a content steward, ensuring that marketing messages displayed on all digital channels accurately reflect user needs, and align to key campaigns and product functionality.
Actively participate in quarterly content planning and ideation.
Contribute to reporting for internal stakeholders, highlighting performance metrics and an analysis of areas to improve.
Identify new opportunities for marketing channel expansion.
Support our Sales team with enablement materials, including one-sheets, slides, and email programs.
Qualifications:
4-7 years' experience working as a content marketing leader within a B2B team, preferably with technology or Cloud software organizations.
An understanding of modern SEO and CRO practices, and experience using platforms such as Google Analytics, Moz, AHRefs, or SEMRush.
Experience with Hubspot and Salesforce from previous roles is a plus.
Bachelor's Degree (BA/BS) in Business, Marketing, Communications, or a related field preferred.
Experience coding with HTML, Javascript, and Adobe Animate to assist with creating HTML5/animated banner ads for display networks is a plus, but not required.
A creative and strategic thinker with strong research skills.
Please include a portfolio of writing samples with your application.
About DE:
Dominion Enterprises is a privately held digital marketing, data services, and software services conglomerate offering client solutions through specific business units in several verticals including automotive, hospitality, franchise, real estate, advertising, and powersports.
Our customers rely on our B2B products and services through Data One Software, DMS Vue, Activator, Dealer Specialties, Cross Sell, Alliant, DX1, Travel Media Group and Franchise Ventures business units.
Headquartered in Norfolk, Virginia, approximately 1,000 employees work nationwide.
We are proud of the collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package which includes a generous 401(k) plan.
DE is an equal opportunity employer and supports a diverse workforce.
DE is a drug-testing employer.
Recommended Skills Adobe Ahrefs Site Explorer Automotive Industry Communication Computing Platforms Content Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
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